is a music genre that fuses electronic music with pop sensibilities, emerging in the late 1970s and flourishing in the 1980s with artists like Kraftwerk, Depeche Mode, and Pet Shop Boys. Characterized by synthesizers, drum machines, and catchy melodies, it emphasizes sleek production and danceable rhythms. The genre has evolved through the decades, influencing modern pop and electronic artists while remaining central to mainstream and alternative music scenes.